Coffee is one of the most popular beverages worldwide, with billions of cups consumed every day. Starbucks, with over 32,000 stores across the globe, is the premier destination for coffee lovers. But just how many people walk into a Starbucks daily for their caffeine fix?

If you’re short on time, here’s a quick answer to your question: Starbucks serves around 90 million customers per week, which comes out to around 13 million customers per day on average.

In this comprehensive guide, we’ll break down the numbers to understand just how many customers visit Starbucks daily. We’ll look at key metrics like number of stores, sales figures, and foot traffic. We’ll also analyze how factors like new store openings, seasonality, and menu innovations impact Starbucks’ daily customer count.

Total Number of Starbucks Stores

Global Store Count

As of October 2, 2022, there were 35,711 company-operated and licensed Starbucks stores worldwide. This global presence allows Starbucks to serve millions of customers each day across 83 markets, including the United States, Canada, Europe, the Middle East, Africa, China, Asia Pacific, and Latin America (Starbucks Newsroom).

Some fun facts about Starbucks’ global reach:

  • China is Starbucks’ second largest market after the US, with over 5,750 stores as of May 2022.
  • There are nearly 1,000 Starbucks locations in Japan, the first country outside North America to open Starbucks stores.
  • The UK has over 1,000 Starbucks stores, the most in Europe.

Starbucks entered the international market in 1996 by opening a store in Tokyo, Japan. Since then, it has experienced tremendous growth overseas thanks to tailored menu offerings and store designs that blend into local cultures.

The excitement around the Starbucks brand globally allows the company to keep opening hundreds of new stores annually.

US Store Count

As of Q4 2022, there were 15,635 company-operated and licensed Starbucks stores in the United States (Starbucks Newsroom). Some interesting stats about Starbucks’ US presence:

  • California has the most Starbucks locations of any state, with over 2,900 stores as of 2021.
  • New York City has the most Starbucks stores of any city in the US, with nearly 600 locations.
  • Starbucks opened its 35,000th global store in the US in 2019, highlighting the importance of the US market.

Starbucks opened its first US store in Seattle, Washington in 1971. Since then, the company has strategically expanded across the country by opening stores in high-traffic locations like college campuses, office buildings, and shopping centers.

Starbucks’ dominance in its home market is a key driver of its success.

Store Growth Over Time

Starbucks has experienced remarkable growth since first being founded in 1971. Here is a timeline of Starbucks’ store count over the years (Statista):

  • 1971: Starbucks opens first store in Seattle, Washington
  • 1987: Starbucks reaches 17 stores, begins expansion outside Seattle
  • 1992: Starbucks goes public, has 165 stores across Western US
  • 2000: Starbucks breaches 2,000 store mark globally
  • 2005: Company hits 10,000th store worldwide
  • 2011: Global store count surpasses 17,000
  • 2019: Starbucks tops 30,000 stores worldwide

From just a single coffee shop in Seattle in the 1970s, Starbucks has experienced exponential growth over the past five decades. Its presence has now reached all corners of the globe. This remarkable store expansion has played a key part in establishing Starbucks as one of the most recognizable brands worldwide.

With thousands of new stores still opening annually, the Starbucks empire continues to grow bigger each day.

Starbucks Sales Figures

When it comes to Starbucks, the numbers are truly staggering. As one of the largest coffee chains in the world, Starbucks attracts millions of customers each day. Let’s take a closer look at some of the key sales figures that make Starbucks such a powerhouse in the industry.

Total Revenue

Starbucks consistently generates impressive revenue figures year after year. In fact, in the fiscal year 2020, Starbucks reported a total revenue of $23.5 billion. This demonstrates the immense popularity and global reach of the brand.

Revenue Breakdown by Product Type

Starbucks offers a wide range of products, including coffee, tea, pastries, and merchandise. The breakdown of revenue by product type provides insight into what customers are most interested in. According to recent data, coffee accounts for the majority of Starbucks’ revenue, followed by tea and food items.

This highlights the importance of Starbucks’ core offerings in driving sales.

Additionally, the sale of merchandise, such as mugs and tumblers, contributes significantly to Starbucks’ overall revenue. Many customers enjoy purchasing these items as souvenirs or gifts, further boosting the company’s sales figures.

Revenue Per Store

With thousands of stores worldwide, Starbucks has mastered the art of profitability on a per-store basis. On average, each Starbucks store generates an impressive amount of revenue. While the exact figure may vary depending on factors such as location and store size, it is estimated that an average Starbucks store generates around $1.6 million in annual revenue.

This showcases the immense customer demand and loyalty that Starbucks enjoys.

It is important to note that these figures are subject to change and may vary year to year. For the most up-to-date and accurate sales figures, it is recommended to refer to Starbucks’ official financial reports available on their website

Average Customers Per Store

When it comes to the number of customers Starbucks serves on a daily basis, it is essential to consider the average customers per store. This metric provides valuable insights into the popularity and success of the coffee giant.

By analyzing foot traffic, the impact of seasonality, and the drivers of foot traffic, we can gain a better understanding of the average number of customers each Starbucks store receives daily.

Foot Traffic Analysis

Foot traffic analysis plays a crucial role in determining the average number of customers per store. Starbucks strategically selects its store locations based on factors such as high foot traffic areas, proximity to offices, and residential areas.

By analyzing foot traffic patterns and trends, Starbucks can estimate the number of customers they can expect on any given day. This analysis helps the company optimize store operations and ensure efficient customer service.

Impact of Seasonality

The average number of customers per store also fluctuates based on the time of year. Starbucks experiences increased foot traffic during the holiday season, as customers seek festive drinks and cozy atmospheres.

Additionally, summer months may see a surge in customers as people look for refreshing beverages to beat the heat. Understanding these seasonal patterns allows Starbucks to adjust staffing levels and inventory to meet customer demands and maintain high levels of customer satisfaction.

Drivers of Foot Traffic

Several factors contribute to the foot traffic at Starbucks stores. One of the primary drivers is the brand’s strong customer loyalty. Starbucks has successfully built a loyal customer base through its quality products, personalized customer experience, and rewards program.

Additionally, the convenience of Starbucks locations, with many stores situated near workplaces and transportation hubs, attracts customers seeking a quick coffee fix. The popularity of Starbucks as a meeting place for social gatherings and business meetings also drives foot traffic to its stores.

Special Factors Impacting Customer Count

There are several special factors that impact the number of customers Starbucks receives on a daily basis. These factors include new store openings, menu innovation, and value offers and promotions.

New Store Openings

Starbucks is constantly expanding its presence worldwide, opening new stores in various locations. Each new store attracts a significant number of customers, especially during the initial period. The excitement around a new Starbucks store often leads to long lines and increased foot traffic.

This not only boosts the customer count but also helps to create a buzz and generate interest in the brand.

Menu Innovation

Starbucks is known for its innovative and diverse menu offerings. The introduction of new and seasonal drinks, snacks, and food items attracts customers who are keen to try out the latest offerings. From unique coffee blends to creative Frappuccino flavors, Starbucks constantly strives to keep its menu fresh and exciting.

This dedication to menu innovation ensures a steady stream of customers who are eager to explore new taste experiences.

Value Offers and Promotions

Starbucks understands the importance of providing value to its customers. The company regularly offers promotions and discounts to incentivize customer visits. These can include limited-time offers, loyalty programs, or special discounts for specific customer segments.

By providing these value-driven offers, Starbucks attracts both new and loyal customers who are enticed by the opportunity to enjoy their favorite beverages and snacks at a reduced price.

According to Statista, Starbucks reported a net revenue of $26.51 billion in 2020, indicating the significant customer base they cater to on a daily basis. The combination of new store openings, menu innovation, and value offers and promotions contributes to the steady flow of customers that Starbucks receives each day.


Starbucks sees immense foot traffic daily, serving millions of customers across tens of thousands of stores worldwide. While an average store welcomes around 450 customers per day, the total daily customer count is estimated to be around 13 million when all stores are tallied up.

The company’s global expansion, innovative menu, value offers, and special seasonal drinks all contribute to attracting customers on a daily basis. As Starbucks continues to grow its store count and enhance the customer experience, its daily customer base is likely to expand over time as well.

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